Moving Forward Review

Looking to hire Moving Forward? See our detailed 11-point review based on our independent analysis of Moving Forward, 55 other Madison moving companies, and 306 moving companies in Wisconsin.
Moving Forward has an overall score of 9.25 out of 10. Based on our extensive analysis, this is an Exceptional score and places it in the top 95.03% of all movers in Wisconsin and the top 95.02% of moving companies nationwide. They score better than 290 movers in Wisconsin.
Key Takeaways:
- Moving Forward is the Top 10 Movers in Madison, WI
- Overall rating: 9.25 out of 10
- Highest 11-point rating category: Friendliness
- Our rankings and results are unbiased & backed by data… NOT paid promotions
About
The professionals at Moving Forward understand that downsizing and moving are some of the most challenging things about aging. That is why they provide expert senior move management services to ease the transition. This compassionate team will take care of every detail, from decluttering and packing to moving day logistics and settling in. They will plan, coordinate, and organize your move, respectfully sort your items, and even help you sell your home faster. Because Moving Forward’s services are affordable and customizable, this company can accommodate any budget or lifestyle. It has performed over 1,100 moves since opening its doors in 2014, making it an authority in the movers in Madison, WI community. This mover offers free virtual consultations, so you can get started on your move to that dream retirement home without ever lifting a finger. Moving Forward has locations in Cottage Grove, WI and Scottsdale, AZ.
Our Research
11 Point Rating
Metric | Score Out of 10 | vs Nationwide Comparison between Moving Forward & the average of all
moving companies nationwide | Positive Reviews The total number of reviews that rated the metric positively (a score of 7-10) | Negative Reviews The total number of reviews that rated the metric negatively (a score of 1-6) | Positive Score | |
---|---|---|---|---|---|---|
Quality | 9.76 | ↑ 17.5% | 116 | 0 | 100.0% | |
Punctuality | 9.33 | ↑ 16.9% | 18 | 0 | 100.0% | |
Affordability | 9.17 | ↑ 21.1% | 17 | 0 | 100.0% | |
Communication | 9.72 | ↑ 30.8% | 60 | 0 | 100.0% | |
Stick to Prices | 7.27 | ↑ 21.9% | 4 | 1 | 80.0% | |
Speed | 9.66 | ↑ 14.4% | 32 | 0 | 100.0% | |
Friendliness | 9.82 | ↑ 12.4% | 84 | 0 | 100.0% | |
Will Hire Again | 9.60 | ↑ 19.2% | 119 | 2 | 98.3% | |
Professionalism | 9.76 | ↑ 19.3% | 76 | 0 | 100.0% | |
Conflict Handling | 8.38 | ↑ 106.1% | 7 | 0 | 100.0% | |
Precision & Care | 9.33 | ↑ 17.7% | 35 | 1 | 97.2% |
Recent Moving Forward Reviews
Quality - 9.76/10
Overall quality of the service provided on moving day.
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Punctuality - 9.33/10
Did the crew show up on-time with the required equipment?
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Affordability - 9.17/10
How affordable was the moving service?
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Communication - 9.72/10
Was the office staff quick to respond to questions prior to moving day? Did the moving crew notify you on the day of move regarding any changes to the original schedule? If there were any issues to resolve after moving day, was an office manager quick to respond and address problems encountered?
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Stick to Prices - 7.27/10
Was a lowball quote provided to earn business only to see the final moving day price increase substantially?
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Speed - 9.66/10
Did the movers seem to take their precious time in an attempt to increase the overall cost of the move? Remember, moving is HARD work and some breaks should be expected!
Overall Review Distribution
Friendliness - 9.82/10
Was the moving crew cordial and friendly to be around on moving day?
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Will Hire Again - 9.60/10
How likely a customer is to hire the same movers again for their next move.
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Professionalism - 9.76/10
Did the moving crew behave in a professional manner on moving day?
Recent Customer Praises
Recent Customer Complaints
Overall Review Distribution
Conflict Handling - 8.38/10
Accidents can and will likely happen at some point on moving day. How a moving company responds to these accidents can say a lot about the company.
Overall Review Distribution
Precision & Care - 9.33/10
Were walls scratched? Did furniture get scuffed, broken, or lost?
Overall Review Distribution
Additional Details
Moving Services Offered by Moving Forward
- Decluttering
- Moving day
- Settling in
- Keep, toss, sell, or donate
- Ship heirlooms to family + sell precious pieces
- Develop "age in place" plan
- Sell your home faster
- Arrange home repairs
- Work with realtors
- Dreading the packing process
Licenses
State & federal license information
USDOT Interstate License
Status: Not Authorized for Interstate Moves (last checked 6/25/25)- USDOT: 2914663
- ENTITY TYPE: Carrier
3
Registered Trucks, Tractors, or Vans
4
Registered Drivers
3/03/23
Most Recent USDOT Update
40,000
Annual Interstate Miles (2022)
Detailed Customer Insights
Based on our analysis of Moving Forward's customer reviews:
Error. Please try again later.
Awards





Contact Moving Forward
- 2255 Glen Oaks Cir, Cottage Grove, WI, 53527
- (608) 395-1821
- https://wellrive.com/
Follow Moving Forward:
How we ranked the top Wisconsin movers
Why you should trust us
We take reviews seriously to protect people just like you! Our team has been crunching data on moving companies since 2010. Our math-based ranking system uses data, manual review, and statistical analysis to help you hire the best movers in Wisconsin.
Rating Methodology
Here's the methodology we used to come up with the best movers in Wisconsin:

Our original review-based ranking algorithm
We started with a total of 306 companies that offer moving services in the Wisconsin area.
From these 306 companies, we analyzed a total of 32,650 reviews dating all the way back to August 2005.
We also reviewed a total of 109 state and federal moving licenses from these 306 companies and 975 different 3rd party review and social profiles.
Each of the ~32,000 reviews was scored according to our detailed 11-point rating criteria
This gave us a total of 94,685 data points to compute individual company scores.
Reviews are time-weighted so that more recent reviews carry more weight. This helps you understand how a mover is doing today... not 5 years ago. We have 13,238 Madison moving company data points from the past 2 years that carry more weight.
Bayesian averages calculated to fairly account for the differences between companies that are newer.
The Great Guys Moving 11-Point Rating Breakdown
Our 11-point rating criteria scores every Wisconsin moving company across 11 of the most important criteria for a succesful moving experience.
Quality
Overall quality of the service provided on moving day.
Punctuality
Did the crew show up on-time with the required equipment?
Affordability
How affordable was the moving service?
Communication
Responsiveness before, during, and after the move.
Stick to Prices
Was the final price consistent with the original quote?
Speed
Efficiency without taking unnecessary time to increase costs.
Friendliness
Was the moving crew cordial and friendly on moving day?
Will Hire Again
How likely a customer is to hire the same movers again.
Professionalism
Did the moving crew behave professionally on moving day?
Conflict Handling
How well the company responds to accidents and issues.
Precision & Care
Were walls scratched? Did furniture get damaged or lost?